With the upgrading of consumption, nowadays, the theme, differentiation and personalization of stores have become an inevitable trend. In the commercial environment filled with numerous shops, "differentiated" store design can not only attract consumers' attention but also highlight the brand's characteristics and showcase its image.
In the electric vehicle industry, which increasingly emphasizes the cultural connotation of brands, store design is the most direct visual manifestation in the sales process.
guge is well aware of this. Starting from the perspective of consumers, it accurately seizes the fashion trends under the economy of appearance and level. It has made systematic upgrades in all aspects such as decoration style, prop decoration, and zoned display, and is committed to providing consumers with a better consumption experience. Through the upgrade of terminal image, it showcases its own brand charm.
The store image not only includes the design of the storefront and the arrangement of the display Windows, but also the overall color and decoration style of the store. A good store image is likely to win the first favor of customers, enhance their trust in the store, and a new store image will even overturn the brand's impression in consumers' minds.
The newly upgraded store features warm tones and comfortable lighting, creating a pleasant shopping experience.
The color scheme of the entire store is reasonably matched, with both bright and dark tones enhancing the overall color of the store, making it appear "light and bright", and giving customers a comfortable and warm feeling. From a distance, the newly upgraded store looks highly design-oriented, simple yet elegant. The store display has been upgraded to create a personalized environment
As the saying goes, good display leads to fast sales of products.
In terms of display, terminal stores often have a low utilization rate of store space and poor aesthetic display due to the unreasonable layout of products in the store. Especially when the living area and the business area are superimposed, it appears even more chaotic and unclear.
The newly upgraded store features display areas organized by themes, with the same products grouped together to create a "color block" display effect.
Scientific regional planning can enable customers to easily find the products they want, help consumers fully experience the products operated by the store, "spend the least time and see the most car models", and also avoid the occurrence of display blind spots, improve the floor efficiency of the store, and increase the sales of products.
From the perspective of consumer movement, whether it is the display effect or the overall effect, it has enhanced the store's friendliness, making it easier for customers to enter the store.
Upgrade the shopping experience and enrich the store's functions
The advent of the new retail concept has made many business operators realize the importance of the "immersive experiential shopping" idea. A comfortable and convenient shopping environment will make customers slow down and have more patience to understand the products during their store visit.
The newly upgraded store offers a clean and hygienic shopping environment with a quiet and warm atmosphere. Starting from the perspective of consumers, it has added a series of peripheral products, creating a strong sense of life.
The cultural upgrade of the special zone enhances the added value of the products
As the old saying goes, a man is known by his clothes and a horse by its saddle. For a good product to become a good market and fetch a good price, it must, on the basis of functional quality, emphasize brand value, place the added value of the product on interacting with consumers' life concepts, and pay attention to consumers' cultural and value attributes.
The newly upgraded store is different from the messy image of other "hypermarkets". High-end and grand furnishings and a bright and clean environment are more likely to stimulate consumers' purchasing desire, and at the same time provide strong conditions for dealers to create higher profits.
In addition, the newly upgraded store has perfectly integrated the LOGO elements, which are prominently displayed on the background walls and ceiling of the store.